22 | The Total Economic Impact™ Of SalesLoft
Appendix B: Endnotes
1
Source: "Build A Seller Development Framework To Improve The Buying Experience," Forrester Research,
Inc., May 17, 2017.
2
Source: "Credible, Empathetic Content Wins Over Elusive B2B Buyers," Forrester Research, Inc., December 7,
2018.
3
Source: Forrester's Q3 2018 Global B2B Marketing Sales Enablement Online Survey
