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The_Total_Economic_Impact_of_SalesLoft_FINAL__3_ (1)

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18 | The Total Economic Impact™ Of SalesLoft Training Costs Organizations interviewed for the study held a variety of formal and informal training programs to familiarize new and existing sales staff with the SalesLoft platform. Training programs and curricula took many forms, including formal team training sessions, webinar series, videos, and on-the-job training— often supplemented by ad hoc assistance from someone on the sales management team. In modeling training costs for the composite organization, Forrester assumed that all SalesLoft users receive a full-day training session during the first year of the analysis along with quarterly webinars on best practices or covering new product features and capabilities. Our model assumed that all SalesLoft users attend quarterly trainings in subsequent years. The cost of building training curriculum materials is included in the Internal Resources Supporting SalesLoft cost category above. Training requirements will vary depending on the existing skill sets of sales personnel. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year risk-adjusted total PV of just under $90,000. Internal Resources Supporting SalesLoft: Calculation Table REF. METRIC CALC. INITIAL YEAR 1 YEAR 2 YEAR 3 H1 Evaluation, pilot and proof of concept, implementation $20,000 H2 Cadence and content development $14,000 H3 Ongoing IT management, administration, and support $39,000 $39,975 $40,974 H4 Ongoing content creation, cadence development, and template creation $85,150 $87,279 $89,461 H5 Increase in sales management coaching and monitoring $247,000 $253,175 $259,504 Ht Internal resources supporting SalesLoft H1+H2+H3+H4 +H5 $34,000 $371,150 $380,429 $389,939 Risk adjustment 10% Htr Internal resources supporting SalesLoft (risk-adjusted) $37,400 $408,265 $418,472 $428,933 Training Costs: Calculation Table REF. METRIC CALC. YEAR 1 YEAR 2 YEAR 3 I1 Number of SalesLoft users 125 125 125 I2 Training hours per user 12 4 4 I3 Average fully loaded hourly rate $37 $38 $39 It Training costs I1*I2*I3 $55,500 $19,000 $19,500 Risk adjustment 10% Itr Training costs (risk-adjusted) $61,050 $20,900 $21,450

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