19 | The Total Economic Impact™ Of SalesLoft
The financial results calculated in the
Benefits and Costs sections can be
used to determine the ROI, NPV, and
payback period for the composite
organization's investment. Forrester
assumes a yearly discount rate of 10%
for this analysis.
Financial Summary
CONSOLIDATED THREE-YEAR RISK-ADJUSTED METRICS
Cash Flow Chart (Risk-Adjusted)
-$2.0 M
-$1.0 M
$1.0 M
$2.0 M
$3.0 M
$4.0 M
$5.0 M
$6.0 M
$7.0 M
$8.0 M
Initial Year 1 Year 2 Year 3
Cash
flows
Total costs
Total benefits
Cumulative net benefits
These risk-adjusted ROI,
NPV, and payback period
values are determined by
applying risk-adjustment
factors to the unadjusted
results in each Benefit and
Cost section.
Cash Flow Table (Risk-Adjusted)
INITIAL YEAR 1 YEAR 2 YEAR 3 TOTAL
PRESENT
VALUE
Total costs ($53,150) ($666,715) ($636,772) ($647,783) ($2,004,420) ($1,672,201)
Total benefits $0 $1,606,511 $3,061,331 $4,229,760 $8,897,602 $7,168,371
Net benefits ($53,150) $939,796 $2,424,560 $3,581,976 $6,893,182 $5,496,170
ROI 329%
Payback period < 6 months
